Class 12 Marketing CBSE Questions & Answers

Class 12 · Marketing

This is Business Studies class 12 Marketing CBSE Questions & Answers. There are 15 questions in this test with each question having around four answer choices.

Questions & Answers

1
_________ refers to the act of designing and producing the container or wraper of a product.
  • A
    Brand Name
  • B
    Copyright
  • C
    Packaging
    Correct
  • D
    Trade Mark
2
____________ refers to the product?s immediate container
  • A
    Transportation package
  • B
    Secondary package
  • C
    Primary Package
    Correct
  • D
    None of these
3
Secondary package refers to ________________________
  • A
    Transportation package
  • B
    Additional layers of protection
    Correct
  • C
    Immediate container
  • D
    First layer of protection
4
____________ refers to further packaging components necessary for storage and transportation.
  • A
    Secondary package
  • B
    None of these
  • C
    Primary package
  • D
    Transportation package
    Correct
5
Which of the following is a function of packaging?
  • A
    Product promotion
  • B
    Product protection
  • C
    Product identification
  • D
    All of these
    Correct
6
Airtight containers and packets used for chips, biscuits and jams etc., are the example of
  • A
    Product differentiation
  • B
    Product identification
  • C
    Product promotion
  • D
    Product Protection
    Correct
7
______________ refers to designing the label to be put on the package
  • A
    Pricing
  • B
    Branding
  • C
    Labelling
    Correct
  • D
    Packaging
8
Which of the following factor affects the price determination
  • A
    All of these
    Correct
  • B
    Product cost
  • C
    Government and legal regulations
  • D
    Demand
9
Which of the following is a direct channel of distribution?
  • A
    Manufacturer to customer
    Correct
  • B
    Manufacturer, wholesaler, retailer, customer
  • C
    Manufacturer, retailer, customer
  • D
    None of these
10
Which of the following will not affect the choice of channel of distribution?
  • A
    Trade mark
    Correct
  • B
    Competitive factors
  • C
    Market factors
  • D
    Environmental factors
11
Manufacturer ------- Wholesaler ---------- Retailer --------- Customer, this distribution network is adopted for ________________________
  • A
    Perishable goods
  • B
    Online goods
  • C
    Consumer goods
    Correct
  • D
    None of these
12
Which of the following is a good quality of a good salesperson?
  • A
    Communication skills
  • B
    All of these
    Correct
  • C
    Honesty
  • D
    Mental quality
13
_____________ Provides direct and immediate feedback
  • A
    Packaging
  • B
    Trade mark
  • C
    Advertising
  • D
    Personal Selling
    Correct
14
Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________
  • A
    Sales Promotion
    Correct
  • B
    Personal Selling
  • C
    None of these
  • D
    Channels of distribution
15
Advertising lacks ______________
  • A
    Impersonal communication
  • B
    Reaching to a large number of people
  • C
    Direct Feedback
    Correct
  • D
    Covering market in short time